Have you been analyzing and checking bounce rate for your website? If not then you are making a big mistake by ignoring the bounced visitors from your website. If you don’t know what is a bounce rate then here it is defined. Bounce rate represents the count of visitors who visited only one page on your website and either closed the browser tab or switched to another website immediately within approximately 30 seconds.

In short it shows how many visitors are not interested in your website. If your website has 100 daily visitors and your bounce rate is 65% then it means you lose 65 visitors daily. The ideal bounce rate should be less than or equal to 35% according to my experience.

It is really necessary for us (webmasters) to understand why exactly the visitor of our website has bounced back and there could be many reasons. Here are some of the reasons for the higher bounce rate.

1. Ugly website design: Your website might not be appealing or attractive for the visitor and he might wanted to just go away and never come back to the web page he visited. It is hard to prove this thing and you should not focus too much on website design except it is really necessary for your kind of business.

2. Language: It is possible that a visitor might bounce back if he do not find the website in his native language such as French, Spanish or any Asian language. You cannot do anything in this case and should not put lot of efforts in designing a website for non-English visitors unless you find a huge potential (conversion to sale or sign up) in that kind of market.

3. Wrong Keywords: Sometimes my website get visits from Google search engine with keyword “free pdf factory”. Actually I do not offer PDF Factory software for free so visitor does not seems to be interested in even downloading the trial version from the website and it is obvious too. If a visitor comes to your website with wrong keywords and you do not have any relevant contents then you might consider adding contents for that keyword to your website. For example, I got a visitor to my blog with keyword “top 10 free software” and my blog didn’t have anything related to the keyword at that moment. So I added a post with useful free software later on. This might not be 100% applicable to your website and should be followed with a discretion.

4. Wrong Referrer: It happens sometimes when your website is referred from another website which has irrelevent contents rather same contents scrapped from your website. The visitor comes to the website and sees nothing new as the referring website has scrapped your content.

5. No Fresh Contents: It is possible that few of your website visitors like your website and came back to see what’s new on your website only to find the same old contents. It is recommend to regularly update the contents of the main page and other top landing pages to prevent visitor from bouncing back.

That is all for the moment. I have been continuously trying to boost the page rank for my websites and push my website pages higher in SERPs. I will share more thoughts on SEO in future posts.

Thanks for reading.

Cheers !